Web Survey Bibliography
As a method for conducting qualitative research, online bulletin boards (or bulletin board focus groups, as they are sometimes called) continue to grow in popularity. Online bulletin boards are similar to Web-based focus group or chat sessions, except that they occur asynchronously. The moderator posts a question on a secure Web site; participants log on at their convenience throughout a one- or multi-day period and respond to questions. Each participant can see the answers that others have given (usually after posting his or her own comments) and is encouraged to interact with other participants, not just with the moderator. The ideal result is a rich, developed dialogue about the given topic.
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